Faculty of Geography- University of Tehran urban tourism 2423-6926 4 1 2017 05 22 A qualitative content analysis of the discourse of literary tourism development in Iran A qualitative content analysis of the discourse of literary tourism development in Iran 1 14 61994 10.22059/jut.2017.61994 FA Alireza Asadi Ilam university Naser Bayat 0000-0002-2607-8899 Journal Article 2016 08 16 In the contemporary world tourism sector has a great importance for social and economic development. Country Iran despite having diverse and great potential in terms of natural and human-cultural attractions has not been able to achieve a significant position in the tourism industry. In these circumstances, "literary tourism" - considered as one of the subsets of cultural and heritage tourism that compared with other forms of tourism has a comparative advantage for the country. This research using a qualitative content analysis, through the compilation of existing discourse about "literary tourism" in Iran, deals with the investigation, representation and analysis and deduction of discourse. Any text and writing which directly or indirectly concerned with the subject of literary tourism in Iran, As was collected as a data source, Such as articles, speeches, interviews texts published in the media, scientific and news reports, notes and personal writings and so on. According to research findings, propositions raised in literary tourism discourse in Iran could be classified in four general themes, including: The concept and definition of literary tourism; issues, problems, and obstacles of literary tourism development; development and promotion strategies of literary tourism; Functions and implications of literary tourism. The results of this investigation have important implications for all stakeholders involved in literary tourism management and development in in Iran. In the contemporary world tourism sector has a great importance for social and economic development. Country Iran despite having diverse and great potential in terms of natural and human-cultural attractions has not been able to achieve a significant position in the tourism industry. In these circumstances, "literary tourism" - considered as one of the subsets of cultural and heritage tourism that compared with other forms of tourism has a comparative advantage for the country. The concept and definition of literary tourism; issues, problems, and obstacles of literary tourism development; development and promotion strategies of literary tourism; Functions and implications of literary tourism. The results of this investigation have important implications for all stakeholders involved in literary tourism management and development in in Iran. Keywords: Literary tourism, literary heritage, cultural tourism, qualitative content analysis. In the contemporary world tourism sector has a great importance for social and economic development. Country Iran despite having diverse and great potential in terms of natural and human-cultural attractions has not been able to achieve a significant position in the tourism industry. In these circumstances, "literary tourism" - considered as one of the subsets of cultural and heritage tourism that compared with other forms of tourism has a comparative advantage for the country. This research using a qualitative content analysis, through the compilation of existing discourse about "literary tourism" in Iran, deals with the investigation, representation and analysis and deduction of discourse. Any text and writing which directly or indirectly concerned with the subject of literary tourism in Iran, As was collected as a data source, Such as articles, speeches, interviews texts published in the media, scientific and news reports, notes and personal writings and so on. According to research findings, propositions raised in literary tourism discourse in Iran could be classified in four general themes, including: The concept and definition of literary tourism; issues, problems, and obstacles of literary tourism development; development and promotion strategies of literary tourism; Functions and implications of literary tourism. The results of this investigation have important implications for all stakeholders involved in literary tourism management and development in in Iran. In the contemporary world tourism sector has a great importance for social and economic development. Country Iran despite having diverse and great potential in terms of natural and human-cultural attractions has not been able to achieve a significant position in the tourism industry. In these circumstances, "literary tourism" - considered as one of the subsets of cultural and heritage tourism that compared with other forms of tourism has a comparative advantage for the country. The concept and definition of literary tourism; issues, problems, and obstacles of literary tourism development; development and promotion strategies of literary tourism; Functions and implications of literary tourism. The results of this investigation have important implications for all stakeholders involved in literary tourism management and development in in Iran. Keywords: Literary tourism, literary heritage, cultural tourism, qualitative content analysis. https://jut.ut.ac.ir/article_61994_563b742abc882bde132a174154552884.pdf