University of Tehranurban tourism2423-69261120141222Measuring tourist satisfaction with the quality of hotel services using the CSM index
Case Study: ShirazMeasuring tourist satisfaction with the quality of hotel services using the CSM index
Case Study: Shiraz1155314010.22059/jut.2014.53140FAKeramatollahZiyariProfessor, Department of Geography, Tehran University0000-0001-9135-4768AmirOshnooeiPhD student in Geography and Urban Planning, Young Researchers Club, Islamic Azad University of KashanMohammadMolaei QelichiPhD student in Geography and Urban Planning, Young Researchers Club, Islamic Azad University of TehranJournal Article20140513Important indicators in the evaluation of tourism development, infrastructure capacity and quality of the hotel. Normally, capacity and quality hotel facilities with both domestic and international tourism growth are directly linked. In this context, the aim of the present study was to investigate the status of a city hotel for the good service to the users of its services in 7 includes transport and accessibility index, collision, and know-how the hotel staff to, site of the area around the hotel, local facilities and services, the quality of the hotel food, education, security and trust. For this purpose, questionnaires of satisfaction with the quality of tourist services in the hotel industry were prepared using standard statistical methods. Analytical methods and the type of application - development and methods of data collection and survey were conducted in two forms. Population of the study, domestic tourists all 30 hotels in Shiraz in 1390 and by the form of the formula Cochran sampling, sample size was 360 people. Data were analyzed using SPSS software and analyzed CSM index. The results show that although targeted seven dimensions studied, slightly higher than the average, but to achieve the expected performance (on 100) apart. Assess the importance of perception in the minds of tourists indicates that the area around the hotel and most important for tourists (65.5 %). The second important variable quality of the tourists feeding (61.8 %). <br /> Important indicators in the evaluation of tourism development, infrastructure capacity and quality of the hotel. Normally, capacity and quality hotel facilities with both domestic and international tourism growth are directly linked. In this context, the aim of the present study was to investigate the status of a city hotel for the good service to the users of its services in 7 includes transport and accessibility index, collision, and know-how the hotel staff to, site of the area around the hotel, local facilities and services, the quality of the hotel food, education, security and trust. For this purpose, questionnaires of satisfaction with the quality of tourist services in the hotel industry were prepared using standard statistical methods. Analytical methods and the type of application - development and methods of data collection and survey were conducted in two forms. Population of the study, domestic tourists all 30 hotels in Shiraz in 1390 and by the form of the formula Cochran sampling, sample size was 360 people. Data were analyzed using SPSS software and analyzed CSM index. The results show that although targeted seven dimensions studied, slightly higher than the average, but to achieve the expected performance (on 100) apart. Assess the importance of perception in the minds of tourists indicates that the area around the hotel and most important for tourists (65.5 %). The second important variable quality of the tourists feeding (61.8 %). <br /> https://jut.ut.ac.ir/article_53140_85fb6d6606c754cc15661418628a271a.pdfUniversity of Tehranurban tourism2423-69261120141222Strategy Study under Macro Environmental Factors in Urban Tourism Using SWOT & PESTLE Analysis (a case study: development of tourism in Yazd city)Strategy Study under Macro Environmental Factors in Urban Tourism Using SWOT & PESTLE Analysis (a case study: development of tourism in Yazd city)17335314310.22059/jut.2014.53143FAHassanEsmaeilzadehAssociated Professor of Geography and urban planning, Shahid Beheshti University, IranAmir RezaKhavaian-GarmsirPhD Student of Geography and Urban Planning, University of Tehran, Iran0000-0001-8609-1748RezaKanooniMS Student of Geography and Urban Planning, Shahid Beheshti University, IranJournal Article20141112 Nowadays, Tourism is the third largest economy in the world and has developed into one of the world’s most important industrial sectors, growing faster than the world’s gross domestic product for the last 30 years. Such a rapid development has been coupled with the negative impacts on the social and environmental aspects of the communities where tourism has developed. In current study regarding to the intity of topic, the dominant space of research is analytical and descriptive, that for providing the teoritical basis and a litrature reviw partake from documentary and liberary and field study methods. Statistical society of this research include 486152 of Yazd city, tourists and tourism autorities. Sample valuse calculated using cochran about 322 that include all of people with at least 18 years old. Used from cluster method for cillecting requered datas. In order to analysing datas has been useed SWOT & PESTLE. This study try to introduce this model to tourism planning studies in Iran. Finally, this strategies presented: moving to electronic governance and presenting the services by internet, providing, guarantee the profits of capital return and etc. Nowadays, Tourism is the third largest economy in the world and has developed into one of the world’s most important industrial sectors, growing faster than the world’s gross domestic product for the last 30 years. Such a rapid development has been coupled with the negative impacts on the social and environmental aspects of the communities where tourism has developed. In current study regarding to the intity of topic, the dominant space of research is analytical and descriptive, that for providing the teoritical basis and a litrature reviw partake from documentary and liberary and field study methods. Statistical society of this research include 486152 of Yazd city, tourists and tourism autorities. Sample valuse calculated using cochran about 322 that include all of people with at least 18 years old. Used from cluster method for cillecting requered datas. In order to analysing datas has been useed SWOT & PESTLE. This study try to introduce this model to tourism planning studies in Iran. Finally, this strategies presented: moving to electronic governance and presenting the services by internet, providing, guarantee the profits of capital return and etc.https://jut.ut.ac.ir/article_53143_63706b2478966787159f58da3a6a591a.pdfUniversity of Tehranurban tourism2423-69261120141222Analyzing the role of tourism in citizens life quality with emphasis on subjective Indicators
Case study: Fasham City (Shemiranat County)Analyzing the role of tourism in citizens life quality with emphasis on subjective Indicators
Case study: Fasham City (Shemiranat County)35455314910.22059/jut.2014.53149FAMortezaMohammadPourjaberiPh.D. Candidate in Geography & Urban Planning University of Sistan and BaluchestanJournal Article20141209Tourism development has various implications on social, economic, physical and environmental conditions including its role on citizens’ life quality. Life quality which is now of the most important components studied by civil planning researchers, is a multi-dimensional conception and has different aspects. It is not only now necessary to be satisfied everyday needs and welfare conditions, but also subjective aspects of citizens’ life quality has received a much more attention in recent years. So, in this study we address to study and analyze tourism development and its role on quality life of Fasham citizens with emphasis on subjective Indicators. Our methodology is descriptive and analytical and our data has been collected using questionnaires. Our statistical population are local citizens of the city under study and we choose 286 households as our statistical sample using Cochran formula. We also analyze our collected data using statistical tests. Our findings suggest that tourism development in Fasham has played an effective role on citizens’ life quality and this life quality improvement has not been the same between different realms of life quality and there is a significant difference between them. Our results also show that in analyzing the stance and importance of tourism role in Fasham , leisure and recreation among other realms of life quality are the most effective cases have an effect on citizens’ viewpointsTourism development has various implications on social, economic, physical and environmental conditions including its role on citizens’ life quality. Life quality which is now of the most important components studied by civil planning researchers, is a multi-dimensional conception and has different aspects. It is not only now necessary to be satisfied everyday needs and welfare conditions, but also subjective aspects of citizens’ life quality has received a much more attention in recent years. So, in this study we address to study and analyze tourism development and its role on quality life of Fasham citizens with emphasis on subjective Indicators. Our methodology is descriptive and analytical and our data has been collected using questionnaires. Our statistical population are local citizens of the city under study and we choose 286 households as our statistical sample using Cochran formula. We also analyze our collected data using statistical tests. Our findings suggest that tourism development in Fasham has played an effective role on citizens’ life quality and this life quality improvement has not been the same between different realms of life quality and there is a significant difference between them. Our results also show that in analyzing the stance and importance of tourism role in Fasham , leisure and recreation among other realms of life quality are the most effective cases have an effect on citizens’ viewpointshttps://jut.ut.ac.ir/article_53149_64bef971f36478eb2c949d69aa241eec.pdfUniversity of Tehranurban tourism2423-69261120141222Ethics of Modern Tourism
(A Critical Approach to the Aspects, Principals and Effects of the Ethics of Modern Tourism)Ethics of Modern Tourism
(A Critical Approach to the Aspects, Principals and Effects of the Ethics of Modern Tourism)47615315110.22059/jut.2014.53151FAMohammad RezaRezavniFaculty of Geography, University of Tehran0000-0003-0830-3666MajidLabbaf KhaneikiMA Student of Geography and Tourism Planning, University of TehranJournal Article20140929
Modern tourism has formed and burgeoned within the paradigm of modernity. Therefore many of the problems of modernity apply to this type of tourism too. Modern tourism is in favor of maximum profit with maximum proficiency in minimum time, though many hidden expenses may be overlooked in this process. Modern tourism poses many ethical issues which can be traced and studied in two main categories: nature and society. If we see the ethics from Kant’s standpoint, many of the notions and actions taking place in the modern tourism do not enjoy enough rationality, so they can be considered even immoral. Modern tourism still has an exploratory and triumphal soul, something that led to the discovery of new lands and then access to more resources during the colonial era over the past centuries. This approach emanates from the concept of “other” and distinguishes the tourists and their home lands from their tourist destination whose nature and society are believed to be different essentially from that of the tourists and pursue a different destiny. Nevertheless it seems that one can re-define the modern tourism in the context of ethics in order to come up with a new version of tourism which would be more sustainable and responsible. In the course of social history, agriculture with the labor of slaves has turned into an immoral activity, and accordingly hope remains high that modern tourism with its social and environmental backlashes would go down the same path.
In the Persian literature of tourism ethics, the philosophical depth of this issue has not been examined, but most of the articles ever published have been focused on the ethical codes from the viewpoint of a particular ideology. Therefore this article in a nutshell tries to examine some philosophical challenges and key questions revolving around the ethics of modern tourism. In this article, the research method is hermeneutic and interpretive through studying some books, articles and documents on tourism and its impact on the environment and social norms of the destination communities. To facilitate our research, the ethics of tourism has been investigated in two conceptual fields of nature and society.
Modern tourism has formed and burgeoned within the paradigm of modernity. Therefore many of the problems of modernity apply to this type of tourism too. Modern tourism is in favor of maximum profit with maximum proficiency in minimum time, though many hidden expenses may be overlooked in this process. Modern tourism poses many ethical issues which can be traced and studied in two main categories: nature and society. If we see the ethics from Kant’s standpoint, many of the notions and actions taking place in the modern tourism do not enjoy enough rationality, so they can be considered even immoral. Modern tourism still has an exploratory and triumphal soul, something that led to the discovery of new lands and then access to more resources during the colonial era over the past centuries. This approach emanates from the concept of “other” and distinguishes the tourists and their home lands from their tourist destination whose nature and society are believed to be different essentially from that of the tourists and pursue a different destiny. Nevertheless it seems that one can re-define the modern tourism in the context of ethics in order to come up with a new version of tourism which would be more sustainable and responsible. In the course of social history, agriculture with the labor of slaves has turned into an immoral activity, and accordingly hope remains high that modern tourism with its social and environmental backlashes would go down the same path.
In the Persian literature of tourism ethics, the philosophical depth of this issue has not been examined, but most of the articles ever published have been focused on the ethical codes from the viewpoint of a particular ideology. Therefore this article in a nutshell tries to examine some philosophical challenges and key questions revolving around the ethics of modern tourism. In this article, the research method is hermeneutic and interpretive through studying some books, articles and documents on tourism and its impact on the environment and social norms of the destination communities. To facilitate our research, the ethics of tourism has been investigated in two conceptual fields of nature and society. https://jut.ut.ac.ir/article_53151_99e2c1edc0b777a9bf18c79f0a85d968.pdfUniversity of Tehranurban tourism2423-69261120141222Affecting Factors in Urban Historical Sites Tourism
Case Study: Tabriz Metropolis Historic MarketAffecting Factors in Urban Historical Sites Tourism
Case Study: Tabriz Metropolis Historic Market63785315310.22059/jut.2014.53153FARaziehTeimouriTeacher at Geography in Zanjan UniversityFaribaKaramiAcademic member of Geography in Tabriz UniversityZeynabTeimouriM.A Student in Geography and Tourism Planning ijn Zanjan UniversityAminSafdariM.A Student Geagraphy and Urban Planning in Tehran UniversityJournal Article20140513Today tourism is as the most extensive industry service in the world, and has special position in the economic, cultural, social and political realm. Historical attractions include the historic and cultural places that are important in terms of cultural heritage, and therefore they are very attractive and interesting for tourists. The historically and architecturally importance of Tabriz Marke in the world and national level, and in addition, the commercial aspect of it for the people of Tabriz metropolitan and other cities in the area, is the enough reasons to attract local and foreign tourists to this historic place. These reasons and investigation the tourism potential and limitations of this ancient place form the basis of this research.The research method in this study is descriptive – analytical. Data collected have been conducted through surveys of documents and libraries and also field studies have been done.And according to the obtained data by using SWOT technique strengths and weaknesses and the opportunities and threats in Tabriz historic market has been discussed and assessed. <br />Tabriz old market due to the global reputation, and also because of the local value, has the potential to attract tourists from all over the world. Although, due to internal weaknesses and threats from outside the market, could not be so successful. At this stage, according to the tables of strengths and weaknesses and the opportunities and threats, final strategy to strengthen internal strengths and for reduce or eliminate tourism weaknesses including and also to strengthen opportunities strategies and also for reducing the threats; strategies is provided. <br />According to findings, considering the Tabriz historic Market by having an ancient history and by having international reputation and also with trans-regional function and many other strengths and opportunities, Requires attention by people and the authorities in order to reduce and eliminate weaknesses and threats to this valuable historical place. In this respect, considering the guidelines that presented in this study could be a step towards promoting and attracting tourism in the historic market in the city of Tabriz.Today tourism is as the most extensive industry service in the world, and has special position in the economic, cultural, social and political realm. Historical attractions include the historic and cultural places that are important in terms of cultural heritage, and therefore they are very attractive and interesting for tourists. The historically and architecturally importance of Tabriz Marke in the world and national level, and in addition, the commercial aspect of it for the people of Tabriz metropolitan and other cities in the area, is the enough reasons to attract local and foreign tourists to this historic place. These reasons and investigation the tourism potential and limitations of this ancient place form the basis of this research.The research method in this study is descriptive – analytical. Data collected have been conducted through surveys of documents and libraries and also field studies have been done.And according to the obtained data by using SWOT technique strengths and weaknesses and the opportunities and threats in Tabriz historic market has been discussed and assessed. <br />Tabriz old market due to the global reputation, and also because of the local value, has the potential to attract tourists from all over the world. Although, due to internal weaknesses and threats from outside the market, could not be so successful. At this stage, according to the tables of strengths and weaknesses and the opportunities and threats, final strategy to strengthen internal strengths and for reduce or eliminate tourism weaknesses including and also to strengthen opportunities strategies and also for reducing the threats; strategies is provided. <br />According to findings, considering the Tabriz historic Market by having an ancient history and by having international reputation and also with trans-regional function and many other strengths and opportunities, Requires attention by people and the authorities in order to reduce and eliminate weaknesses and threats to this valuable historical place. In this respect, considering the guidelines that presented in this study could be a step towards promoting and attracting tourism in the historic market in the city of Tabriz.https://jut.ut.ac.ir/article_53153_033f77e75ffdc403244d82155bcdba27.pdfUniversity of Tehranurban tourism2423-69261120141222Prioritization of the tourism destinations management strategies using qualitative and quantitative models (Case Study: city of Soltanieh)Prioritization of the tourism destinations management strategies using qualitative and quantitative models (Case Study: city of Soltanieh)79965315510.22059/jut.2014.53155FAHasanRezaeenyaPhD Student of Geography and Urban Planning, University of Tehran, Iran0000-0001-9605-9979FarhadJafariPhD Student of Geography and Urban Planning, University of Tehran, IranJournal Article20140513The city of Soltanieh, one of the most important tourism destinations in the Zanjan province, has precious global heritages and cultural monuments such as the Dome of Soltanieh. However, it has failed to reach a proper place in tourism industry so far. One reason for this problem is that attention has been paid to the antiquity and architecture of the city more than the issue of tourism itself. Thus logical consequence of this, is lack of understanding of the tourism marketing. In this paper, effective strategies in Soltanieh city’s tourism market were prioritized using strategic planning models, including SWOT and QSPM. This study is an applied research and its research methodology is descriptive – analytic. Library and document study used for data gathering, while field study, direct observation and survey, interview with experts in the fields (Delphi method) and interview with tourists using questionnaires were other tools for gleaning the information. Views of Delphi Group and tourists were applied in the matrix of internal and external factors as well as matrix of planning quantitative strategies while effective strategies were prioritized. The results show that the city's tourism marketing is not in a proper place in terms of internal and external factors. Therefore, defensive strategies (WT) and conservative strategies (WO) were considered as first and second priority respectively. Promoting advertisements, transferring the facilities to the private sectors to build hotels and resorts, expediting renovation of monuments were among priorities of WT strategies while maintaining tourism marketing of nearby cities along with the introduction of the tourism attractions to remote provinces and also using the natural potential of the region to establish recreational facilities were among priorities of WO strategies.The city of Soltanieh, one of the most important tourism destinations in the Zanjan province, has precious global heritages and cultural monuments such as the Dome of Soltanieh. However, it has failed to reach a proper place in tourism industry so far. One reason for this problem is that attention has been paid to the antiquity and architecture of the city more than the issue of tourism itself. Thus logical consequence of this, is lack of understanding of the tourism marketing. In this paper, effective strategies in Soltanieh city’s tourism market were prioritized using strategic planning models, including SWOT and QSPM. This study is an applied research and its research methodology is descriptive – analytic. Library and document study used for data gathering, while field study, direct observation and survey, interview with experts in the fields (Delphi method) and interview with tourists using questionnaires were other tools for gleaning the information. Views of Delphi Group and tourists were applied in the matrix of internal and external factors as well as matrix of planning quantitative strategies while effective strategies were prioritized. The results show that the city's tourism marketing is not in a proper place in terms of internal and external factors. Therefore, defensive strategies (WT) and conservative strategies (WO) were considered as first and second priority respectively. Promoting advertisements, transferring the facilities to the private sectors to build hotels and resorts, expediting renovation of monuments were among priorities of WT strategies while maintaining tourism marketing of nearby cities along with the introduction of the tourism attractions to remote provinces and also using the natural potential of the region to establish recreational facilities were among priorities of WO strategies.https://jut.ut.ac.ir/article_53155_836170e8629c80c4c53411e3b15135bb.pdfUniversity of Tehranurban tourism2423-69261120141222Exploring the relationship between
Customer satisfaction and customer loyalty in hotel industry
Case study of 4 and 5 star hotels of ShirazExploring the relationship between
Customer satisfaction and customer loyalty in hotel industry
Case study of 4 and 5 star hotels of Shiraz971125315810.22059/jut.2014.53158FAMahdiKarroobiAssociate professor and member of faculty, department of tourism management , AllamehTabatabai universityMahdiEbrahimiAssistant professor and member of faculty, department of tourism management , AllamehTabatabai universityFaezeGhasempoorMaster in tourism management, AllamehTabatabai universityJournal Article20141112Increasing customer satisfaction and loyaltyis an important issue in hotel industry. The purpose of this research is to explore the relationship between customer satisfaction and loyalty in 4 and 5 star hotels of Shiraz. For this purpose, by reviewing literature of the research, the factors affecting satisfaction and loyalty are distinguished. In this study which is a descriptive- survey research, customers of 4 and 5 star hotels of Shiraz are studied and assessment tool is questionnaire. The questionnaires have been distributed and completed among 112 hotel customers in Shiraz using simple random sampling methodand it is discovered that there is a significant relationship between satisfaction and loyalty. But not all of the satisfaction variables have the same importance for customers. The most important factor in customer loyalty is quality (reliability, responsiveness, assurance, tangibles and empathy) and the less important one is price. Finally, based on the achievements, some suggestions are mentioned for increasing customer satisfaction and loyalty.Increasing customer satisfaction and loyaltyis an important issue in hotel industry. The purpose of this research is to explore the relationship between customer satisfaction and loyalty in 4 and 5 star hotels of Shiraz. For this purpose, by reviewing literature of the research, the factors affecting satisfaction and loyalty are distinguished. In this study which is a descriptive- survey research, customers of 4 and 5 star hotels of Shiraz are studied and assessment tool is questionnaire. The questionnaires have been distributed and completed among 112 hotel customers in Shiraz using simple random sampling methodand it is discovered that there is a significant relationship between satisfaction and loyalty. But not all of the satisfaction variables have the same importance for customers. The most important factor in customer loyalty is quality (reliability, responsiveness, assurance, tangibles and empathy) and the less important one is price. Finally, based on the achievements, some suggestions are mentioned for increasing customer satisfaction and loyalty.https://jut.ut.ac.ir/article_53158_644e4b2e7a16cfdfd6ab2ebb65d6d2da.pdfUniversity of Tehranurban tourism2423-69261120141222Positioning Tourism Sites in Bandar Abbas in order to Make Tourist SitesPositioning Tourism Sites in Bandar Abbas in order to Make Tourist Sites1131265316010.22059/jut.2014.53160FASimaTaheri BajaganGraduate student of tourism management, Qeshm Institute of Higher EducationFatemeHadi AslGraduate student of tourism management, Qeshm Institute of Higher EducationPanteaSeiqalaniGraduate student of tourism management, Qeshm Institute of Higher EducationJournal Article20140903The present study investigate the positioning of tourism sites in Bandar Abbas in order to create tourism places using hierarchical analysis and Geographical Information System (GIS) and exploring the geographical layers of Bandar Abbas. The study aims to determine potential locations for tourism projects with regard to the existing criteria and information layers in the planning process of Bandar Abbas. For positioning the tourism sites of Bandar Abbas coastal areas, tourism facilities and existing hotels, transportation system, existing parks, plus the value of each of these factors have been evaluated and considered. The type of the study is applied. The methodology of the study is -descriptive-analytical. Finally, by employing the analytic hierarchy process (AHP) model, the appropriate positioning was performed in order to build tourism destination. Then, by the performed analysis using GIS, the most potential spots and the least potential spots were determined close to the beach and far from the beach, respectively. However, a more appropriate positioning would require more precise standards for decision-making and planning urban tourism. The major challenge in the management of urban tourism in Bandar Abbas is the lack of standards and criteria for the establishment of tourism sites. This requires an appropriate organizational structure and management as well as a hierarchy of activity planning towards sustainable development of tourism in compliance with the entire standard.The present study investigate the positioning of tourism sites in Bandar Abbas in order to create tourism places using hierarchical analysis and Geographical Information System (GIS) and exploring the geographical layers of Bandar Abbas. The study aims to determine potential locations for tourism projects with regard to the existing criteria and information layers in the planning process of Bandar Abbas. For positioning the tourism sites of Bandar Abbas coastal areas, tourism facilities and existing hotels, transportation system, existing parks, plus the value of each of these factors have been evaluated and considered. The type of the study is applied. The methodology of the study is -descriptive-analytical. Finally, by employing the analytic hierarchy process (AHP) model, the appropriate positioning was performed in order to build tourism destination. Then, by the performed analysis using GIS, the most potential spots and the least potential spots were determined close to the beach and far from the beach, respectively. However, a more appropriate positioning would require more precise standards for decision-making and planning urban tourism. The major challenge in the management of urban tourism in Bandar Abbas is the lack of standards and criteria for the establishment of tourism sites. This requires an appropriate organizational structure and management as well as a hierarchy of activity planning towards sustainable development of tourism in compliance with the entire standard.https://jut.ut.ac.ir/article_53160_2bd671d138775d2c8e796816d7421e6b.pdf