Faculty of Geography- University of Tehran urban tourism 2423-6926 6 1 2019 05 22 Investigating the effect of tourists' mental image of Qamsar and Niasar Flower & Golab Festival on quality and perceived value of services Investigating the effect of tourists' mental image of Qamsar and Niasar Flower & Golab Festival on quality and perceived value of services 1 17 67108 10.22059/jut.2018.250298.440 FA Mohsen Shaterianshaterian Professor of Geography and Urban Planning, Kashan University, Kashan, Iran 0000-0002-4125-0837 Sadigheh Kiani Assistant Professor of Geography and Urban Planning, Kashan University, Kashan, Iran Fatemeh Sheikhzadeh MA of Geography and Urban Planning Tehran Noor Message Noor Journal Article 2019 01 10 The issue of urban tourism in large cities such as Tehran has great importance for the leisure of the people in the city. One of the most important recreation destinations in the city, which has attracted tourists in recent years, is Chitgar recreation Area, located in the west of Tehran. In present study according to the goal of study which is assessing the recreation development status in mentioned area, two models that are COPRAS and BOCR models were used. In order to combine both models, main criteria of BOCR which means economical, social and environmental issues considered as model’s inputs in COPRAS model. Results reveal that in BOCR model, economical and social advantages with allocation of 0.46 score have taken most impact while economical costs (0.16 score) have taken lowest impact in compare to others. Results from COPRAS model shows economical, social and environmental issues with allocation of 0.052, 0.021 and 0.013 COPRAS score have most influence from recreation development respectively. However, in contrast to the BOCR model, Effectiveness of sub-criteria will not be recognizable. In both methods environmental issues identified in undesirable condition and due to this matter recreation development in this area needs to pay attention and develop the environmental conditions. The issue of urban tourism in large cities such as Tehran has great importance for the leisure of the people in the city. One of the most important recreation destinations in the city, which has attracted tourists in recent years, is Chitgar recreation Area, located in the west of Tehran. In present study according to the goal of study which is assessing the recreation development status in mentioned area, two models that are COPRAS and BOCR models were used. In order to combine both models, main criteria of BOCR which means economical, social and environmental issues considered as model’s inputs in COPRAS model. Results reveal that in BOCR model, economical and social advantages with allocation of 0.46 score have taken most impact while economical costs (0.16 score) have taken lowest impact in compare to others. Results from COPRAS model shows economical, social and environmental issues with allocation of 0.052, 0.021 and 0.013 COPRAS score have most influence from recreation development respectively. However, in contrast to the BOCR model, Effectiveness of sub-criteria will not be recognizable. In both methods environmental issues identified in undesirable condition and due to this matter recreation development in this area needs to pay attention and develop the environmental conditions.

https://jut.ut.ac.ir/article_67108_a4a40c9c5fd065416d8e6bf3ea9a1870.pdf

Faculty of Geography- University of Tehran urban tourism 2423-6926 6 1 2019 05 22 Assessment of Urban-recreation development status using combination of COPRAS and BOCR models (Case study: Chitgar district in Tehran city) Assessment of Urban-recreation development status using combination of COPRAS and BOCR models (Case study: Chitgar district in Tehran city) 19 32 68096 10.22059/jut.2018.243643.397 FA Hossein Yousefi Associate Professor of New Energy and Environment, University of Tehran, Tehran, Iran Ali Mohammadi MSc student of eco-hydrology, Tehran University, Tehran, Iran Mohammad Hossein Jahangir Associate Professor of New Energy and Environment, University of Tehran, Tehran, Iran Journal Article 2019 01 11 Abstract The issue of urban tourism in large cities such as Tehran has great importance for the leisure of the people in the city. One of the most important recreation destinations in the city, which has attracted tourists in recent years, is Chitgar recreation Area, located in the west of Tehran. In present study according to the goal of study which is assessing the recreation development status in mentioned area, two models that are COPRAS and BOCR models were used. In order to combine both models, main criteria of BOCR which means economical, social and environmental issues considered as model’s inputs in COPRAS model. Results reveal that in BOCR model, economical and social advantages with allocation of 0.46 score have taken most impact while economical costs (0.16 score) have taken lowest impact in compare to others. Results from COPRAS model shows economical, social and environmental issues with allocation of 0.052, 0.021 and 0.013 COPRAS score have most influence from recreation development respectively. However, in contrast to the BOCR model, Effectiveness of sub-criteria will not be recognizable. In both methods environmental issues identified in undesirable condition and due to this matter recreation development in this area needs to pay attention and develop the environmental conditions. Abstract The issue of urban tourism in large cities such as Tehran has great importance for the leisure of the people in the city. One of the most important recreation destinations in the city, which has attracted tourists in recent years, is Chitgar recreation Area, located in the west of Tehran. In present study according to the goal of study which is assessing the recreation development status in mentioned area, two models that are COPRAS and BOCR models were used. In order to combine both models, main criteria of BOCR which means economical, social and environmental issues considered as model’s inputs in COPRAS model. Results reveal that in BOCR model, economical and social advantages with allocation of 0.46 score have taken most impact while economical costs (0.16 score) have taken lowest impact in compare to others. Results from COPRAS model shows economical, social and environmental issues with allocation of 0.052, 0.021 and 0.013 COPRAS score have most influence from recreation development respectively. However, in contrast to the BOCR model, Effectiveness of sub-criteria will not be recognizable. In both methods environmental issues identified in undesirable condition and due to this matter recreation development in this area needs to pay attention and develop the environmental conditions.

https://jut.ut.ac.ir/article_68096_0cff4ec78684919d205d1a3ca29829d6.pdf

Faculty of Geography- University of Tehran urban tourism 2423-6926 6 1 2019 05 22 Examining affecting tourism typology on the tourism development in Aras free zone Examining affecting tourism typology on the tourism development in Aras free zone 33 46 68097 10.22059/jut.2018.245041.427 FA Rafat Shahmari Ardejani Assistant Professor of Geography and Urban Planning, Azad University, Astara Branch, Astara, Iran Javad Kamousi Alamdari Ph.D. Student of Geography and Urban Planning, Azad University of Astara, Astara, Iran Journal Article 2019 01 12 Present study is done with the aim of affecting tourism typology on development of tourism in Aras free zone. The tourist’s demographic research is on 22 of May to 21 of June.2017 in the Aras free zone that the volume of the sample is obtained with simple random sample method 100 people. To analyze is used the data model at least squares part in software Warp - PLS. Findings indicate that the effectiveness of the independent variables dependent variables tourism typology and tourism development. In the structural model as the coefficients obtained higher show that the variable is considered more influence. In the structural model obtained, recreational tourism has the most affected tourism typology by a factor of the variable impact of the 0.59. After such tourism, historical tourism, natural tourism, trade tourism and city tourism have the most affected, respectively, by an impact factor of 0.49, 0.36, 0.26 and 0.21. Also a minimal impact factor is related to adventure tourism by 0.01. In connection with tourism development variables, most influential variables related to setting opportunities for the private sector to invest, increase the attention of the free zone Aras to invest in the tourism sector in the region and facilities in the field of visas for foreign tourists. Minimal impact factor is r provide strengthening variable for tourism attractions in the vicinity of the Aras free zone with 0.19 impact factor. Impact on tourism typology coefficient against tourism development is 0.29. Also Stone - Geiser test that the model has capacity and predictive power. Present study is done with the aim of affecting tourism typology on development of tourism in Aras free zone. The tourist’s demographic research is on 22 of May to 21 of June.2017 in the Aras free zone that the volume of the sample is obtained with simple random sample method 100 people. To analyze is used the data model at least squares part in software Warp - PLS. Findings indicate that the effectiveness of the independent variables dependent variables tourism typology and tourism development. In the structural model as the coefficients obtained higher show that the variable is considered more influence. In the structural model obtained, recreational tourism has the most affected tourism typology by a factor of the variable impact of the 0.59. After such tourism, historical tourism, natural tourism, trade tourism and city tourism have the most affected, respectively, by an impact factor of 0.49, 0.36, 0.26 and 0.21. Also a minimal impact factor is related to adventure tourism by 0.01. In connection with tourism development variables, most influential variables related to setting opportunities for the private sector to invest, increase the attention of the free zone Aras to invest in the tourism sector in the region and facilities in the field of visas for foreign tourists. Minimal impact factor is r provide strengthening variable for tourism attractions in the vicinity of the Aras free zone with 0.19 impact factor. Impact on tourism typology coefficient against tourism development is 0.29. Also Stone - Geiser test that the model has capacity and predictive power.

https://jut.ut.ac.ir/article_68097_8ea202ee87cb6f11ff8cd97110477d20.pdf

Faculty of Geography- University of Tehran urban tourism 2423-6926 6 1 2019 05 22 Tourism marketing mix model designed with an emphasis on loyalty stakeholders Tourism marketing mix model designed with an emphasis on loyalty stakeholders 47 66 68103 10.22059/jut.2018.256476.474 FA Mohamad Hassan Nassimi Ph.D. Student of Cultural Management, Islamic Azad University, Research Branch, Tehran, Iran Ali Akbar Rezaei Assistant Professor of Cultural Management, Islamic Azad University, Research Branch, Tehran, Iran Hossine Vazifeh Dust Professor of Business Administration, Islamic Azad University, Research Branch, Tehran, Iran Sayed Reza Salehi Amiri Associate Professor of Cultural Management, Islamic Azad University, Research Branch, Tehran, Iran Fatemeh Aziz Abadi Farehani Associate Professor of Cultural Management, Islamic Azad University, Research Branch, Tehran, Irann. Journal Article 2019 01 13 This research was conducted to design a tourism marketing mix model with emphasis on stakeholder loyalty in Tehran metropolis.The research method is a combination of confirmatory exploratory type. The statistical population in the qualitative and quantitative section includes all the active people in the field of tourism and a qualitative stratified sampling method The sample size was 384 with Krejci and Morgan tables and random cluster sampling.The data collection method in the quantitative section is two researcher-made questionnaires.To analyze the data, Smart-PLS and 22 SPSS software were used and the three criteria of R2, Q2 and GOF were used to check the adequacy of the model. The results of the study confirmed the final model in the eight dimensions of the tourism marketing mix (product, price, promotion, Place, physical evidence, Productivity and Quality, people, and process).The results of the research show that there is a positive and meaningful relationship between dimensions of tourism marketing mix and attitudinal loyalty.There is a positive and significant relationship between the dimensions of the mix of tourism marketing and self-confidence. There is a positive and meaningful relationship between the supporter of the attitude of the stakeholders and the supporter of respecting personality. Key words: Marketing mix, Tourism, Attitude loyalty, Behavioral loyalty This research was conducted to design a tourism marketing mix model with emphasis on stakeholder loyalty in Tehran metropolis.The research method is a combination of confirmatory exploratory type. The statistical population in the qualitative and quantitative section includes all the active people in the field of tourism and a qualitative stratified sampling method The sample size was 384 with Krejci and Morgan tables and random cluster sampling.The data collection method in the quantitative section is two researcher-made questionnaires.To analyze the data, Smart-PLS and 22 SPSS software were used and the three criteria of R2, Q2 and GOF were used to check the adequacy of the model. The results of the study confirmed the final model in the eight dimensions of the tourism marketing mix (product, price, promotion, Place, physical evidence, Productivity and Quality, people, and process).The results of the research show that there is a positive and meaningful relationship between dimensions of tourism marketing mix and attitudinal loyalty.There is a positive and significant relationship between the dimensions of the mix of tourism marketing and self-confidence. There is a positive and meaningful relationship between the supporter of the attitude of the stakeholders and the supporter of respecting personality. Key words: Marketing mix, Tourism, Attitude loyalty, Behavioral loyalty

https://jut.ut.ac.ir/article_68103_7b34152d7b0d08fff075c1ee5ba6fdd6.pdf

Faculty of Geography- University of Tehran urban tourism 2423-6926 6 1 2019 05 22 Desirability of Urban Night Tourism from Tourists’ Viewpoint Case Study: Shiraz City Tourists Desirability of Urban Night Tourism from Tourists’ Viewpoint Case Study: Shiraz City Tourists 67 85 68102 10.22059/jut.2018.257900.477 FA Raana Shaykh-Baygloo Assistant Professor of Geography and Urban Planning, Shiraz University, Shiraz, Iran 0000-0002-8628-5822 Zahra Soltani Assistant Professor of Geography and Rural Planning, Shahid Chamran University Ahwaz, Ahwaz, Iran 0000-0001-5876-0473 Journal Article 2019 01 13 Tourist destinations and their societies are seeking to find new ways for competition in tourism market; as one of these ways, night tourism has been considered in recent years. Shiraz city with variety of attractions is one of the main tourist destination in Iran and has notable potentials for night tourism development. The aim of this paper was to investigate desirability of urban night tourism from Shiraz tourists’ viewpoints. Research statistical population was those tourists who arrived in Shiraz city in March 2017 and stayed there at least for three nights. Sample size was 400 and needed data was gathered through questionnaire. The questionnaire included three parts including general attributes of tourists, tourists’ viewpoint about nighttime desirability of city environment and tourist attractions, and tourists’ viewpoint about importance of environment and tourist attractions for night tourism development. Statistical methods of Wilcoxon signed-rank test, Friedman test, Mann Whitney test, Kruskal-Wallis test, Simple and multiple regression and SPSS software were applied for analyzing of data and testing hypotheses. Results showed that among urban nighttime environment criteria, the criteria of weather condition and night city beauty were more desirable for tourists. Among different attractions, historical monuments were the most desirable, and nighttime desirability of cultural attractions, gardens and parks, recreational spaces and religious places ranked second. 30.9 percent of variance of tourist satisfaction’ was explained by variances of ‘environment desirability’ and ‘nighttime tourism attractions’, and 54.4 percent of variance of tourist loyalty was explained by variance of tourist satisfaction. Tourist destinations and their societies are seeking to find new ways for competition in tourism market; as one of these ways, night tourism has been considered in recent years. Shiraz city with variety of attractions is one of the main tourist destination in Iran and has notable potentials for night tourism development. The aim of this paper was to investigate desirability of urban night tourism from Shiraz tourists’ viewpoints. Research statistical population was those tourists who arrived in Shiraz city in March 2017 and stayed there at least for three nights. Sample size was 400 and needed data was gathered through questionnaire. The questionnaire included three parts including general attributes of tourists, tourists’ viewpoint about nighttime desirability of city environment and tourist attractions, and tourists’ viewpoint about importance of environment and tourist attractions for night tourism development. Statistical methods of Wilcoxon signed-rank test, Friedman test, Mann Whitney test, Kruskal-Wallis test, Simple and multiple regression and SPSS software were applied for analyzing of data and testing hypotheses. Results showed that among urban nighttime environment criteria, the criteria of weather condition and night city beauty were more desirable for tourists. Among different attractions, historical monuments were the most desirable, and nighttime desirability of cultural attractions, gardens and parks, recreational spaces and religious places ranked second. 30.9 percent of variance of tourist satisfaction’ was explained by variances of ‘environment desirability’ and ‘nighttime tourism attractions’, and 54.4 percent of variance of tourist loyalty was explained by variance of tourist satisfaction.

https://jut.ut.ac.ir/article_68102_34b1162bfaf7e3ba45a59e8c22ac5c93.pdf

Faculty of Geography- University of Tehran urban tourism 2423-6926 6 1 2019 05 22 Identification and Prioritization of Effective Components and Processes in Performance Evaluation of Forest-Mountain Tourism Supply Chain Management (Central Mazandaran Identification and Prioritization of Effective Components and Processes in Performance Evaluation of Forest-Mountain Tourism Supply Chain Management (Central Mazandaran 87 106 68104 10.22059/jut.2018.254027.464 FA Fatemeh Mohammadzadeh Larijani Ph.D. Student of Geography and Rural Planning, University of Tehran, Tehran, Iran Ali Darban Astaneh Assistant Professor of Geography and Rural Planning, University of Tehran, Tehran, Iran Mohammadreza Rezvani Professor of Geography and Rural Planning, University of Tehran, Tehran, Iran 0000-0003-0830-3666 Sayyid Hassan Motiee Langroodi Professor of Geography and Rural Planning, University of Tehran, Tehran, Iran Journal Article 2019 01 14 The highly competitive environment in tourism services, tourism activists are forced to seek new ways to improve their competitive advantage. Tourism Supply chain management is one of the most effective strategies that tourism firms can use to increase their competitive advantage. A study on the performance evaluation of supply chain management in the service sector, such as tourism, is very limited in comparison with the manufacturing sector. This shows the necessity of further study in this field. The purpose of this study was to identify the processes and components of rural tourism supply chain management using the Delphi method and their ranking with the DANP method. For this purpose, two groups of academic experts and local managers of Mazandaran were selected by snowball sampling method. Two questionnaires were designed In the form of Likert spectrum and paired comparisons. Experts' views were used to increase formal validity. To assess the reliability of the questionnaire, the fitting coefficient of paired comparisons was used. The fitting coefficient was 0/0035 and it was of sufficient reliability. The studied area is mountainous and forest villages of central Mazandaran city including Savadkouh, Babol, Amol and Noor. A total 28 tourism routes and 164 tourist villages were identified. Finally, of 164 villages, 72 villages were identified as the main destination of tourists in tourism routes. Of the identified villages, 19 villages were located in Savdkouh, 17 villages in Babol, 19 villages in Amol and 17 villages in Noor.The results show that, according to local experts, the management process of performance assessment has the highest priority and the knowledge management process has the least importance in assessing the performance of rural tourism supply chain management. Based on the results, the rank and importance of the processes are as follows: 1) Performance Management; 2) Capacity Management; 3) Financial Management; 4) Market Management; 5) Demand Management; 6) Risk Management; 7) Customer Relationship Management; 8) Supplier Relationship Management; 9) Order Process Management; 10) information management; 11) knowledge management. The highly competitive environment in tourism services, tourism activists are forced to seek new ways to improve their competitive advantage. Tourism Supply chain management is one of the most effective strategies that tourism firms can use to increase their competitive advantage. A study on the performance evaluation of supply chain management in the service sector, such as tourism, is very limited in comparison with the manufacturing sector. This shows the necessity of further study in this field. The purpose of this study was to identify the processes and components of rural tourism supply chain management using the Delphi method and their ranking with the DANP method. For this purpose, two groups of academic experts and local managers of Mazandaran were selected by snowball sampling method. Two questionnaires were designed In the form of Likert spectrum and paired comparisons. Experts' views were used to increase formal validity. To assess the reliability of the questionnaire, the fitting coefficient of paired comparisons was used. The fitting coefficient was 0/0035 and it was of sufficient reliability. The studied area is mountainous and forest villages of central Mazandaran city including Savadkouh, Babol, Amol and Noor. A total 28 tourism routes and 164 tourist villages were identified. Finally, of 164 villages, 72 villages were identified as the main destination of tourists in tourism routes. Of the identified villages, 19 villages were located in Savdkouh, 17 villages in Babol, 19 villages in Amol and 17 villages in Noor.The results show that, according to local experts, the management process of performance assessment has the highest priority and the knowledge management process has the least importance in assessing the performance of rural tourism supply chain management. Based on the results, the rank and importance of the processes are as follows: 1) Performance Management; 2) Capacity Management; 3) Financial Management; 4) Market Management; 5) Demand Management; 6) Risk Management; 7) Customer Relationship Management; 8) Supplier Relationship Management; 9) Order Process Management; 10) information management; 11) knowledge management.

https://jut.ut.ac.ir/article_68104_50e631d2e6bedf5965ea7509552e802d.pdf

Faculty of Geography- University of Tehran urban tourism 2423-6926 6 1 2019 05 22 Evaluation of citizens' perception of urban tourism development and its effect on mental happiness Case study of Mashhad metropolis Evaluation of citizens' perception of urban tourism development and its effect on mental happiness Case study of Mashhad metropolis 107 120 71374 10.22059/jut.2019.238865.364 FA Yones Gholami Atair Geography and Urban Planning, Kashan University, Kashan, Iran Maryam Khaky M.A of Business Administration, Shahed University, Tehran, Iran Samane Sadeghian Ph.D. Student of Human Resources, Ferdowsi University, Mashhad, Iran Fateme Ghasempour Ph.D. Student of Human Resources, Ferdowsi University, Mashhad, Iran Journal Article 2019 01 15 Evaluation of citizens' perception of urban tourism development and its effect on mental happiness Case study of Mashhad metropolis In this century, the tourism industry is a source of economic development in developmental and non-developmental countries. On the other hand, the development of tourism will be affected on the environmental, social and economic aspect of the citizens' life It seems it is necessary the participation and support of local residents for the sustainability of the tourism industry in each destination. Since it is essential the goodwill and cooperation of the local community for the success and sustainability of any tourism development project, Understand and request the views of the residents from such support is of great importance for government, policy makers and local businesses. The aim of this study was to evaluate the perception of tourism development on the happiness of the citizens of Mashhad. This article is including descriptive survey. We used non-random sampling method to select individuals for this survey. The sample includes all citizens around the popular places of the city of Mashhad. For determine the sample size, we used Morgan table and 384 individuals were determined. For data analysis, we used the mean test and structural equation using warp PLS software. The results indicate that urban perceived tourism development, effects on subjective happiness of Mashhad's citizens According to analyzes, tourism development has an impact on mental happiness of 40%; this effect is significant at a confidence level of 99% at different times of repossession.. The social and micro economic aspect of the perceive tourism development, impact on subjective well-being Citizens' perceptions of the socio-economic impacts of tourism development lead to their mental happiness. This moderate effect (β = 0.34) is evaluated. Also, the third hypothesis of research based on the socio-economic (micro-economic) impacts of urban tourism development has been confirmed on the citizens' mental happiness and the impact rate is 34%. The fifth hypothesis of the research is based on the social impact of urban tourism development on the citizens' mental happiness at 99% confidence level and 22% impact rate. Key words: Urban tourism, subjective well-being, tourism development Evaluation of citizens' perception of urban tourism development and its effect on mental happiness Case study of Mashhad metropolis In this century, the tourism industry is a source of economic development in developmental and non-developmental countries. On the other hand, the development of tourism will be affected on the environmental, social and economic aspect of the citizens' life It seems it is necessary the participation and support of local residents for the sustainability of the tourism industry in each destination. Since it is essential the goodwill and cooperation of the local community for the success and sustainability of any tourism development project, Understand and request the views of the residents from such support is of great importance for government, policy makers and local businesses. The aim of this study was to evaluate the perception of tourism development on the happiness of the citizens of Mashhad. This article is including descriptive survey. We used non-random sampling method to select individuals for this survey. The sample includes all citizens around the popular places of the city of Mashhad. For determine the sample size, we used Morgan table and 384 individuals were determined. For data analysis, we used the mean test and structural equation using warp PLS software. The results indicate that urban perceived tourism development, effects on subjective happiness of Mashhad's citizens According to analyzes, tourism development has an impact on mental happiness of 40%; this effect is significant at a confidence level of 99% at different times of repossession.. The social and micro economic aspect of the perceive tourism development, impact on subjective well-being Citizens' perceptions of the socio-economic impacts of tourism development lead to their mental happiness. This moderate effect (β = 0.34) is evaluated. Also, the third hypothesis of research based on the socio-economic (micro-economic) impacts of urban tourism development has been confirmed on the citizens' mental happiness and the impact rate is 34%. The fifth hypothesis of the research is based on the social impact of urban tourism development on the citizens' mental happiness at 99% confidence level and 22% impact rate. Key words: Urban tourism, subjective well-being, tourism development

https://jut.ut.ac.ir/article_71374_c1dc18e5b7e112f267a79770186e3a83.pdf

Faculty of Geography- University of Tehran urban tourism 2423-6926 6 1 2019 05 22 Identifying factors influencing on Sustainable Tourism Development using interpretive structural modeling (ISM) in Khorramabad Identifying factors influencing on Sustainable Tourism Development using interpretive structural modeling (ISM) in Khorramabad 121 134 71375 10.22059/jut.2019.246390.414 FA Mahnaz Keshavarz Assistant Professor of Geography and Urban Planning, Payame Noor University, Tehran, Iran 0009-0000-4132-7980 Journal Article 2019 01 15 Tourism is regarded as a dynamic, diverse and clear activity as well as one of the growing parts in national economy system of countries. As a multi-dimension activity, tourism has many positive effects such as job creation, income acquisition, foreign exchange attraction as well as strengthening infrastructure. After oil industry and automation industry, tourism is the third source of income in the world. In spite of appropriate potential, Iranian tourism industry has not been able to reach an acceptable share in national income computation. As an attractive city, Khorramabad has created tourism potential and valuable inheritance, as a sustainable development pilot of tourism with global ID and an appropriate possibility for urban sustainable development based on tourism. The purpose of the present study was to analyze the factors influencing sustainable tourism development in Khorramabad in order to help tourism industry development and change the city into a competitive and sustainable international tourism destination. This research was an applied study with strategic developmental design. In this article, the factors affecting khorramabad tourism were firstly identified and the relative importance of key strategic factors was determined using Delphi method. Analyzing the identified factors, 14 factors with the highest important in tourism development of Khorramabad were selected. Then, using Interpretive Structural Modeling (ISM), the relation between tourism development and these factors was analyzed and the factors were ranked Tourism is regarded as a dynamic, diverse and clear activity as well as one of the growing parts in national economy system of countries. As a multi-dimension activity, tourism has many positive effects such as job creation, income acquisition, foreign exchange attraction as well as strengthening infrastructure. After oil industry and automation industry, tourism is the third source of income in the world. In spite of appropriate potential, Iranian tourism industry has not been able to reach an acceptable share in national income computation. As an attractive city, Khorramabad has created tourism potential and valuable inheritance, as a sustainable development pilot of tourism with global ID and an appropriate possibility for urban sustainable development based on tourism. The purpose of the present study was to analyze the factors influencing sustainable tourism development in Khorramabad in order to help tourism industry development and change the city into a competitive and sustainable international tourism destination. This research was an applied study with strategic developmental design. In this article, the factors affecting khorramabad tourism were firstly identified and the relative importance of key strategic factors was determined using Delphi method. Analyzing the identified factors, 14 factors with the highest important in tourism development of Khorramabad were selected. Then, using Interpretive Structural Modeling (ISM), the relation between tourism development and these factors was analyzed and the factors were ranked

https://jut.ut.ac.ir/article_71375_1b501d9804715c06f5d17abc0a8639ad.pdf

Faculty of Geography- University of Tehran urban tourism 2423-6926 6 1 2019 05 22 Tehran Tourism industry foresight Tehran Tourism industry foresight 135 148 71376 10.22059/jut.2019.250270.439 FA Ali Hasani Assistant Professor of Tourism Management, University of Science and Culture, Tehran, Iran Masoumeh Rahimzadeh Ph.D. student of Tourism Management, University of Science and Culture, Tehran, Iran Journal Article 2019 01 15 Tourism will be one of the fast growing industries. Unlike many other industries that are affected by the advancement of technology, they can completely change, tourism will have a larger share of the economy of countries and cities. But the potential contribution of tourism in urban economics, such as Tehran, is fraught with uncertainties, which should be used for future prospecting to understand its future. In this regard, the present study tries to address the tourism industry's future prospects in Tehran. The focus of this article is on foreign tourists. From the perspective of the research method, this research is applied and descriptive-analytic, and uses the methods of the future workshop, panel of experts and scenario planning. Six key drivers were identified with increasing demand for travel throughout the world, foreign relations, innovative businesses, tourism freedoms, government economic and infrastructures in Tehran, with two adventurers with titles of state economics and foreign relations as uncertainty. By identifying two key uncertainties, namely, the planned economy and foreign relations, the present study was divided into four independent scenarios for the future of tourism in Tehran, respectively: The firs "scenario scary Tehran", the second "Tehran: hosting unwanted guests", the third "Awaited Tehran" and the last one "Tehran: free visit to the public". The findings of the research show that Tehran's tourism situation is not good except in free visit to the public scenario, and this industry cannot contribute to Tehran's urban economy. Tourism will be one of the fast growing industries. Unlike many other industries that are affected by the advancement of technology, they can completely change, tourism will have a larger share of the economy of countries and cities. But the potential contribution of tourism in urban economics, such as Tehran, is fraught with uncertainties, which should be used for future prospecting to understand its future. In this regard, the present study tries to address the tourism industry's future prospects in Tehran. The focus of this article is on foreign tourists. From the perspective of the research method, this research is applied and descriptive-analytic, and uses the methods of the future workshop, panel of experts and scenario planning. Six key drivers were identified with increasing demand for travel throughout the world, foreign relations, innovative businesses, tourism freedoms, government economic and infrastructures in Tehran, with two adventurers with titles of state economics and foreign relations as uncertainty. By identifying two key uncertainties, namely, the planned economy and foreign relations, the present study was divided into four independent scenarios for the future of tourism in Tehran, respectively: The firs "scenario scary Tehran", the second "Tehran: hosting unwanted guests", the third "Awaited Tehran" and the last one "Tehran: free visit to the public". The findings of the research show that Tehran's tourism situation is not good except in free visit to the public scenario, and this industry cannot contribute to Tehran's urban economy.

https://jut.ut.ac.ir/article_71376_5a1d21051452db84f0d7980c6a30f6ae.pdf

Faculty of Geography- University of Tehran urban tourism 2423-6926 6 1 2019 05 22 Investigating the Factors Affecting the Loyalty of Urban Destination Case Study: Ramsar City Investigating the Factors Affecting the Loyalty of Urban Destination Case Study: Ramsar City 149 167 71377 10.22059/jut.2019.247642.426 FA Mostafa Mohammadi Assistant Professor of Tourism Management, Mazandaran University, Babolsar, Iran Seyyed Mohammad Mirtaghian Rudsari M.A of Geography and Urban Tourism, University of Tehran, Tehran, Iran 0000-0002-5064-6112 Journal Article 2019 01 16 Today, tourism is one of the most important and effective economic issues and is one of the prominent factors of communication, social and cultural in the world. The competition that tourist destinations are currently facing has created a need to understand the process by which these destinations generate satisfaction and loyalty. The purpose of this study was to identify and evaluate the role of factors affecting the loyalty of tourists in Ramsar tourist destination. The present study was applied, descriptive and correlation based on structural equation modeling based on partial least squares method. Population (participants) of the study consisted of Iranian tourists visiting Ramsar city tourism destination. The sample size was 400 people. Sampling method was simple random. Data were collected through a questionnaire. Validity of the questionnaire was confirmed through content validity and its reliability was confirmed by Cronbach's alpha (0.889). A confirmatory factor analysis was used to ensure the reliability of the measurement models. Data analysis was performed using SPSS24 and SmartPLS2 software packages. The results showed that all hypotheses were confirmed and determined that marketing innovation, the attractiveness of urban activities, destination image, tourism destination characteristics and perceived quality through intermediary variables such as perceived value and satisfaction played a significant role in Loyalty to the city of Ramsar. According to the analysis, the results and suggestions were presented. Today, tourism is one of the most important and effective economic issues and is one of the prominent factors of communication, social and cultural in the world. The competition that tourist destinations are currently facing has created a need to understand the process by which these destinations generate satisfaction and loyalty. The purpose of this study was to identify and evaluate the role of factors affecting the loyalty of tourists in Ramsar tourist destination. The present study was applied, descriptive and correlation based on structural equation modeling based on partial least squares method. Population (participants) of the study consisted of Iranian tourists visiting Ramsar city tourism destination. The sample size was 400 people. Sampling method was simple random. Data were collected through a questionnaire. Validity of the questionnaire was confirmed through content validity and its reliability was confirmed by Cronbach's alpha (0.889). A confirmatory factor analysis was used to ensure the reliability of the measurement models. Data analysis was performed using SPSS24 and SmartPLS2 software packages. The results showed that all hypotheses were confirmed and determined that marketing innovation, the attractiveness of urban activities, destination image, tourism destination characteristics and perceived quality through intermediary variables such as perceived value and satisfaction played a significant role in Loyalty to the city of Ramsar. According to the analysis, the results and suggestions were presented.

https://jut.ut.ac.ir/article_71377_eb252d237d2ac32c2e0fec46f27c72a8.pdf