urban tourism

Exploring the Role of Historical Sites in Tourists’ Place Attachment and Realizing Sense of Place: A case study of Zandieh Complex, Shiraz, Iran

Pages 1-21

10.22059/jut.2026.399468.1313

Mahsa Sholeh, Fateme Barzegar, Sahand Lotfi

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A Model of Marketing Strategies Based upon Tourists’ Satisfaction and According to Grounded Theory in the Tourism Industry: A case study of Tehran

Pages 23-44

10.22059/jut.2026.402409.1329

Roozbeh Janatkhah, Leila Andervazh, , Taherh Hasomei

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Explaining The Impact of Social Events on The Development of Cultural Tourism in The City of Qazvin

Pages 45-62

10.22059/jut.2026.392379.1277

Mehri Alsadat Taghavi, Masoud Elahi, Shadi Pakzad

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• PDF 1.69 M

An Investigation into the Role of Cognitive Biases in Tourists' Willingness to Purchase Handicrafts in the Traditional Markets of Horaman

Pages 63-78

10.22059/jut.2026.415143.1388

Javad Adib, Hosein Khalili, Nina Khalighi, Hamed Amani

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• PDF 1.65 M

Exploring the Tourism Value Chain of Yazd Province According to the Importance-Performance Analysis Approach

Pages 79-95

10.22059/jut.2026.399604.1314

Ali Delshad, Fatemeh Azizi, Shaghayegh Kazemi Negari,

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• PDF 1.37 M

Investigating the Effect of Destination Security and Local Community Behavior on Health Tourism Destination Branding with the Mediating Role of Destination Marketing: A case study of Tehran

Pages 97-115

10.22059/jut.2026.412873.1378

Ahmad Hasanzade, Hamid reza Saeednia, Fataneh Alizadeh Meshkani

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Analyzing the Role of the HOLSAT Model in Tourism Destination Branding with an Emphasis on Place Branding: A case study of Masal County

Pages 117-135

10.22059/jut.2026.415764.1393

Giti Moradi Estalkh

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Formulating a Data-Driven Governance Model to Enhance the Digital Pilgrimage Experience in Mashhad: A Micro-Infrastructure-Based Approach

10.22059/jut.2026.416872.1398

Amir Hossein Moradi Delouei

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