branding tourist destinations as a process by creating strong identity and recognition for a place , has affected tourists experience and by highlighting unique features of places and attracting tourists and other stakeholders , it can help attract more tourists and economic development of the destination .accordingly , the aim of this study is to investigate the effect of security of local community on branding of health tourism destinations with mediator role of destination marketing .the present study is an applied research in terms of purpose and is descriptive - analytic .the statistical population of the study is the incoming tourists to the city of tehran because of the lack of accurate statistics of the number of incoming tourists to determine the sample size , cochran formula was used for the unlimited community and the sample size was estimated 384 .the validity of the research tool was calculated using confirmatory factor analysis model and its reliability was calculated using cronbach 's alpha .data analysis was done using spss and smart pls software by descriptive statistics and structural equation modeling .the results showed that security of intentions , local community behavior and destination marketing have a positive and significant effect on branding tourism destinations .among the studied variables , the effect of مق��د marketing with the amount of path coefficient of 485 and کمترین had the effect of security variables with the path coefficient of 0 / 255 .based on the results of this research , it can be concluded that policy makers and planners of health tourism area of tehran need to plan in the field of branding and branding tourism field in order to be able to attract tourists and benefit from tourism development .



branding tourist destinations as a process by creating strong identity and recognition for a place , has affected tourists experience and by highlighting unique features of places and attracting tourists and other stakeholders , it can help attract more tourists and economic development of the destination .accordingly , the aim of this study is to investigate the effect of security of local community on branding of health tourism destinations with mediator role of destination marketing .the present study is an applied research in terms of purpose and is descriptive - analytic .the statistical population of the study is the incoming tourists to the city of tehran because of the lack of accurate statistics of the number of incoming tourists to determine the sample size , cochran formula was used for the unlimited community and the sample size was estimated 384 .the validity of the research tool was calculated using confirmatory factor analysis model and its reliability was calculated using cronbach 's alpha .data analysis was done using spss and smart pls software by descriptive statistics and structural equation modeling .the results showed that security of intentions , local community behavior and destination marketing have a positive and significant effect on branding tourism destinations .among the studied variables , the effect of مق��د marketing with the amount of path coefficient of 485 and کمترین had the effect of security variables with the path coefficient of 0 / 255 .based on the results of this research , it can be concluded that policy makers and planners of health tourism area of tehran need to plan in the field of branding and branding tourism field in order to be able to attract tourists and benefit from tourism development .





branding tourist destinations as a process by creating strong identity and recognition for a place , has affected tourists experience and by highlighting unique features of places and attracting tourists and other stakeholders , it can help attract more tourists and economic development of the destination .accordingly , the aim of this study is to investigate the effect of security of local community on branding of health tourism destinations with mediator role of destination marketing .the present study is an applied research in terms of purpose and is descriptive - analytic .the statistical population of the study is the incoming tourists to the city of tehran because of the lack of accurate statistics of the number of incoming tourists to determine the sample size , cochran formula was used for the unlimited community and the sample size was estimated 384 .the validity of the research tool was calculated using confirmatory factor analysis model and its reliability was calculated using cronbach 's alpha .data analysis was done using spss and smart pls software by descriptive statistics and structural equation modeling .the results showed that security of intentions , local community behavior and destination marketing have a positive and significant effect on branding tourism destinations .among the studied variables , the effect of مق��د marketing with the amount of path coefficient of 485 and کمترین had the effect of security variables with the path coefficient of 0 / 255 .based on the results of this research , it can be concluded that policy makers and planners of health tourism area of tehran need to plan in the field of branding and branding tourism field in order to be able to attract tourists and benefit from tourism development .





branding tourist destinations as a process by creating strong identity and recognition for a place , has affected tourists experience and by highlighting unique features of places and attracting tourists and other stakeholders , it can help attract more tourists and economic development of the destination .accordingly , the aim of this study is to investigate the effect of security of local community on branding of health tourism destinations with mediator role of destination marketing .the present study is an applied research in terms of purpose and is descriptive - analytic .the statistical population of the study is the incoming tourists to the city