Document Type : Research Article
Assistant Professor, Management, University of Mazandaran
Master Degree in Management
The livelihood of people in Tourist Destination Cities is absolutely dependent on attracting visitors. Many businesses in these cities based directly or indirectly to meet the needs of tourists. In order to create an appropriate urban sustainable tourism development, particularly in tourist destinations cities, good urban governance and approach to indicators are an inevitable necessity. The aim of this study is a comprehensive understanding of the importance and performance of good urban governance indexes in Tonekabon as one of the tourist destination cities. Research and compilation of survey and analytical methods based on the questionnaire. IPA method and also software’s such as SPSS and Excel was used for statistical analysis. The index with the lowest performance and highest importance in this study were citizen participation index that is the most important index in good urban governance. Security Index also had the highest performance in this city. Finally concluded that despite the importance of good urban governance indexes, they have low performance in Tonekabon as a tourist destination city.