Investigating the Role of Tourism in the Quality of Urban Life Case Study: Tabriz City

Document Type : Research Article

Authors

1 Associate Professor of Geography and Urban Planning, University of Tabriz, Tabriz, Iran

2 Associate Professor of Social Sciences, University of Tabriz, Tabriz, Iran

3 M.A of Geography and Tourism Planning Student, University of Tabriz, Tabriz, Iran

Abstract

This study describes the role of tourism on the quality of life for residents of the city of Tabriz based on a Structural Equation Modeling (SEM) that represents a direct connection between the impact of tourism, the realm of life and the quality of life for residents. LISREL and SPSS software are applied in this research. This research is applied and analytic and questionnaires are used for data collection. The statistical society is, the residents of over 15 years old of Tabriz. Cochran method is used for sample size determination and Choronbach alpha has tested the validity and reliability utilizing of the questionnaire. The research findings showed a significant relationship and verified hypotheses of economic impact of tourism on the territory and material prosperity with /29 ratio, social impacts of tourism on the territory of the local community with /31 ratio, the cultural impact of tourism on the territory of emotional well-being by a ratio of /26, environmental impacts of tourism on the territory of the welfare and safety by a ratio of /46, economic impact of tourism on the overall positive quality of life with a ratio of /10, as well as the cultural impact of tourism on the overall positive quality of life /30. The Impact of the material prosperity was positive on the overall quality of life with a ratio of /05, the impact emotional well-being on the overall quality of life was /49 and the impact of the realm of welfare, health and security had a ratio of /19 on the overall quality of life. The main assumption of the theoretical model of research verified the direct impact of tourism on the overall quality of life with a ratio of /80. The findings showed that there were positive relationships between the impact of tourism and certain spheres of life. This means that when positive perception of resident’s increases of the economic, social, cultural and environmental tourism, their satisfaction and material prosperity, community well-being, emotional and health and safety also increases, which increases the overall quality of life.

Keywords

References

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urban tourism
Volume 6, Issue 4
March 2020
Pages 39-56

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