Tourism Development Model of Chabahar based on Grounded Theory

Document Type : Article extracted From phd dissertation


1 PhD Student, Department of Business Administration, UAE Branch, Islamic Azad University, Dubai, UAE

2 Associate Professor, Department of Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran

3 Assistant Professor, Department of Business Management, Research Sciences Branch, Islamic Azad University, Tehran, Iran


Extended Abstract
Therefore, in order to diversify the sources of economic growth and foreign exchange earnings, as well as to create new job opportunities in the country, the development of the tourism industry is of great importance. Based on the above, it can be understood that today tourism is the most valuable money-making industry in the world, and the country's governments should work harder with a national determination. This effort can attract tourists, introduce the country to the world and promote gross national growth. It is worth mentioning that Chabahar city has many tourism capabilities that can be used as a huge investment in the tourism industry in the country. Chabahar port, despite its deep waters and natural cuts, has provided a suitable space for piers with great depth and desirable anchorage coordinates for mooring huge ocean-going ships. On the other hand, the suitable climate and also the existence of a large number of historical, cultural, ancient and natural attractions in Chabahar are among the capabilities of attracting tourists from the Middle East and the Persian Gulf to this region. However, despite the excellent natural features such as the pleasant climate of the Oman Sea coast in autumn and winter, having hot and cold mineral waters, natural and active florets, there has not been a proper investment in tourism and lack of facilities and phenomena such as smuggling and illegal activities due to poverty and unemployment have made the tourism industry less successful in the region. Therefore, tourism can be a factor in the development of the study area and as a stimulus using natural resources, human, cultural, local traditions and customs cause the people of Chabahar to connect with other parts of the country and provide real benefits for host society and directly contributes to the growth of GDP and employment. Accordingly, due to the high volume of unemployment and the ability of tourism to create jobs, in this study, while extensive and in-depth review of previous research, through a qualitative approach and grounded theory via semi-structured interviews, have been tried to design a framework in order to identify the various dimensions of tourism development in Chabahar tourist port and provide the necessary suggestions after explaining the effective categories in this regard.
The research is applied in terms of purpose, with a qualitative approach and based on Grounded theory. The research strategy is to use exploratory interviews, which were used to determine the effective factors on the development of tourism by using semi-structured interviews with experts in this field. The statistical population consisted of 35 experts and tourism experts and professors in the field of tourism of Chabahar, Iranshahr and Zahedan universities. For sampling, non-probabilistic theoretical methods such as Snowball and Purposive sampling were exerted. The sampling process was continued until the theoretical saturation stage and then stopped. In the present study, after conducting 18 semi-structured interviews, the data analysis reached theoretical saturation. To analyze the data in the present study, the Strauss-Corbin paradigm model was applied and also, open coding, axial coding and selective coding were used.
Results and discussion
The results of the present study led to the identification of 128 sub-categories and 27 main categories in the form of a paradigm model including tourism development as an axial category and causal conditions (perceived quality, destination characteristics, satisfaction, behavioral response), contextual factors (economic environment, Social and cultural, legal, political, geographical and physical), Interventional conditions (tourist attractions, tourism infrastructure, human resources, financial resources and advertising and information), strategies (human and financial resources, business intelligence, providing desirable services to tourists, development of tourism infrastructure) and consequences (private sector profitability, urban development, reducing unemployment, tourism development, capital increase and economic growth).
In the present study, based on the components of the axis coding stage, causal, contextual, intervening conditions, strategies and consequences were identified in the process model which have great importance in the development of tourism in the tourist port of Chabahar. Managers of tourism industry should use the identified elements of tourism development and using the presented model in this study, to examine the gap between the desired situation and the current situation in the field of tourism development in Chabahar and then, should take the necessary measures to prevent obstacles and injuries for achieving the ultimate goal of tourism development. Based on the research findings, the following suggestions are presented:
- Allocation of special budget from the Budget Management and Planning Organization of the country to equip and strengthen transportation infrastructure including modernization of road and maritime transportation, development of airlines, construction of international airport town and railway lines and connection of Chabahar city to the country's rail network,
- Holding seminars, conferences, webinars, advertisements and information through satellite TV networks in different cities inside and outside the country to introduce the tourism environment (physical, geographical, cultural) and natural tourist attractions of Chabahar.


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