Explaining the principles of urban tourism development in northern Iran; Case study: Kelardasht

Abstract

Introduction: In the process of globalization, cities rely on their various capabilities to improve the lives of their residents, and at the same time, they will be centers for attracting other people on a national and international scale. One of the most important advantages in this is to rely on the capabilities of tourism, especially urban tourism. Meanwhile, achieving the development of urban tourism requires the provision of facilities and compliance with the standards that determine the principles and criteria of tourism development. Based on this, the current research aims to explain the principles of urban tourism development in northern Iran; the case study of Kalardasht city has been done.

Research method: This research is of applied type and in terms of nature and method, survey and exploratory. The data collection method in this research includes library and field methods, the most important tool in data collection is the researcher's self-made questionnaire, the reliability of the research questionnaire based on Cronbach's alpha is equal to 0.872, which shows the good internal reliability of the questionnaire. The statistical population in this research consists of all the tourists entering Kalardasht, and due to the lack of accurate information on the number of tourists, 384 samples were selected based on Cochran's formula, which were distributed and collected among tourists by non-probability sampling method. In addition, SPSS software (arithmetic mean tests and paired t-test) was used for data analysis.

Discussion and findings: The results of prioritizing the dimensions of urban tourism development in Kalardasht city based on pairwise differences, show the effective role of political development and the extra hand documents of pairwise differences (mean difference) (-2.44983) which has the highest rank and The priority among the 5 dimensions is investigated. Besides, the other dimensions, in order of importance and priority, are the managerial and infrastructure dimension (-1.48865), the economic and capital dimension (-1.34430), the environmental and natural dimension (-1.19094) and the social and cultural dimension with paired differences (average difference) (-0.85110), which respectively play the greatest role in the development of urban tourism in Kalardasht city.

Conclusion: The development of tourism in Kalardasht city can be based on principles such as the preservation and promotion of natural resources, development of infrastructure, promotion of tourism services, promotion of culture and art, development of recreational and sports activities, promotion of sustainable tourism, and by observing these principles, The development of urban tourism in northern Iran and the city of Kalardasht can be improved and bring profitability to the region.

development of urban tourism in Kalardasht city.

Conclusion: The development of tourism in Kalardasht city can be based on principles such as the preservation and promotion of natural resources, development of infrastructure, promotion of tourism services, promotion of culture and art, development of recreational and sports activities, promotion of sustainable tourism, and by observing these principles, The development of urban tourism in northern Iran and the city of Kalardasht can be improved and bring profitability to the region.development of urban tourism in Kalardasht city.

Conclusion: The development of tourism in Kalardasht city can be based on principles such as the preservation and promotion of natural resources, development of infrastructure, promotion of tourism services, promotion of culture and art, development of recreational and sports activities, promotion of sustainable tourism, and by observing these principles, The development of urban tourism in northern Iran and the city of Kalardasht can be improved and bring profitability to the region.development of urban tourism in Kalardasht city.

Conclusion: The development of tourism in Kalardasht city can be based on principles such as the preservation and promotion of natural resources, development of infrastructure, promotion of tourism services, promotion of culture and art, development of recreational and sports activities, promotion of sustainable tourism, and by observing these principles, The development of urban tourism in northern Iran and the city of Kalardasht can be improved and bring profitability to the region.development of urban tourism in Kalardasht city.

Conclusion: The development of tourism in Kalardasht city can be based on principles such as the preservation and promotion of natural resources, development of infrastructure, promotion of tourism services, promotion of culture and art, development of recreational and sports activities, promotion of sustainable tourism, and by observing these principles, The development of urban tourism in northern Iran and the city of Kalardasht can be improved and bring profitability to the region.development of urban tourism in Kalardasht city.

Conclusion: The development of tourism in Kalardasht city can be based on principles such as the preservation and promotion of natural resources, development of infrastructure, promotion of tourism services, promotion of culture and art, development of recreational and sports activities, promotion of sustainable tourism, and by observing these principles, The development of urban tourism in northern Iran and the city of Kalardasht can be improved and bring profitability to the region.