Document Type : Article extracted From phd dissertation
Authors
1
Department of Tourism Management, Faculty of Management & Accounting, Allame Tabataba’i University, Tehran, Iran
2
Department of Tourism Management, Faculty of Management & Accounting, Allame Tabataba’i University, Tehran, Iran
3
Department of Handicraft, Faculty of Art & Architecture, University of Mazandaran, Babolsar, Iran
10.22059/jut.2025.389030.1260
Abstract
A B S T R A C T
The growing popularity of family tourism and the rising demand from families, along with the diverse needs expressed by family travelers, underscore the necessity of developing and enhancing our understanding of family behaviors in the context of tourism. Accordingly, the purpose of this study is to present a model of family tourists’ behavior. The research employs a qualitative methodology grounded in a meta-synthesis approach, following the seven-step model proposed by Sandelowski and Barroso. Data analysis was performed using a three-stage coding process, which involved the collaboration of two coders. Following the steps of the meta-synthesis, a total of 251 concepts, 40 sub-components, 16 components, six main axes, and two levels were identified, coded, and modeled from the 23 selected articles. The external level, titled "Family Tourist Behavior Formation Space," was encompasses the dimensions of "family lifestyle" (with components: family citizenship and family structure), "tourism planning process" (with components: role-playing at home, sense of route, destination experience, and achievements and memories), and "tourism elements" (with components: transportation, nutrition, accommodation, activities). On the other hand, the internal context titled "Family Tourist Behavior Formation Cycle" was encompasses the dimensions of "Drivers" (with components: motivation and determinants), "Experiences" (with components: actions and roles), and "Outcomes" (with components: benefits and feedback). As most significant outcome of the present study, in order to decontextualize and resocialize the theoretical foundations of tourist behavior for family tourist behavior, with a family perspective and placing the family at the center of tourist behavior research, a model of family tourist behavior was presented as the space and cycle of family tourist behavior formation. This model serves as a crucial tool in the tourism industry, enabling a deeper understanding of the cultural and social diversity, needs, preferences, and behaviors of families. It aims to address existing scientific gaps by providing insights that can inform better practices and strategies in family tourism.
Extended Abstract
Introduction
The growing popularity of family tourism and the rising demand from families, along with the diverse needs expressed by family travelers, underscore the necessity of developing and enhancing our understanding of family behaviors in the context of tourism. Properly recognizing and understanding tourists’ interactions and experiences in family tourism is crucial for the tourism industry and service providers. Analyzing family tourism behavior in relation to families’ product choices and spending patterns can assist tourism marketers in developing effective promotional strategies, advertising campaigns, and distribution channels.Therefore, it is essential to conduct research that explores the behavior of family tourists to enhance our understanding of the family tourism market. Accordingly, the primary objective of this study is to develop a model of family tourist behavior.
Methodology
This research employs an inductive approach, is qualitative in nature, and serves an exploratory-explanatory purpose, based on a systematic review utilizing a meta-synthesis method. The statistical population of this research comprises all domestic and international studies conducted in the field of family tourist behavior. Additionally, the data collection method employed in this research is documentary. For the meta-synthesis approach, we utilized Sandelowski and Barroso’s seven-step model due to its applicability and widespread acceptance. Data analysis was performed using a three-step coding method (open, axial, and selective) conducted by two independent coders.
Results and discussion
Following the steps of the meta-synthesis, a total of 251 concepts, 40 sub-components, 16 components, six main axes, and two levels were identified, coded, and modeled from the 23 selected articles. The external level, titled "Family Tourist Behavior Formation Space," was encompasses the dimensions of "family lifestyle" (with components: family citizenship and family structure), "tourism planning process" (with components: role-playing at home, sense of route, destination experience, and achievements and memories), and "tourism elements" (with components: transportation, nutrition, accommodation, activities). On the other hand, the internal context titled "Family Tourist Behavior Formation Cycle" was encompasses the dimensions of "Drivers" (with components: motivation and determinants), "Experiences" (with components: actions and roles), and "Outcomes" (with components: benefits and feedback) (Fig. 1).
The idea of configuring the dimensions of "family lifestyle", "tourism planning process" and "tourism elements" as "the space of family tourist behavior formation" was based on the logic of the Venn diagram in a demand-oriented (rather than supply-oriented) approach. The combination of the dimensions of "family lifestyle" and "tourism planning process" was determined as "Interactions in Family Tourism", the combination of the dimensions of "family lifestyle" and "tourism elements" was determined as " tools of family tourism", and the combination of the dimensions of "tourism planning process" and "tourism elements" was determined as " Practices of Family Tourism". As a result of the tools, practices, and interactions confrontation associated with family tourism, a final composition was established, representing the space for shaping the behavior of family tourists. It is important to note that the absence of other variables in this framework does not imply their non-existence; rather, the concepts were organized in this manner solely to facilitate logical modeling and idea generation based on the findings. Furthermore, the concept of configuring the dimensions of ‘drivers,’ ‘experiences,’ and ‘outcomes’ within the context of the ‘family tourist behavior formation cycle’ is grounded in a systematic approach that encompasses input, process, output, and feedback. In this framework, the family behavior of tourists is modified or reinforced based on the interplay between expectations and perceptions, as well as the familization of experiences.
Fig 1. Model of Family Tourist Behavior: Space and Cycle of Family Tourist Behavior Formation
Conclusion
As most significant outcome of the present study, in order to decontextualize and resocialize the theoretical foundations of tourist behavior for family tourist behavior, with a family perspective and placing the family at the center of tourist behavior research, a model of family tourist behavior was presented as the space and cycle of family tourist behavior formation. This model serves as a crucial tool in the tourism industry, enabling a deeper understanding of the cultural and social diversity, needs, preferences, and behaviors of families. It aims to address existing scientific gaps by providing insights that can inform better practices and strategies in family tourism. Given the rapid changes in consumer behavior, along with the evolving social, economic, and environmental conditions affecting families, the significance of these models in tourism policy and planning is growing daily. Therefore, investing in the research and development of these models is crucial for the advancement of the tourism industry.
Funding
There is no funding support.
Authors’ Contribution
Authors contributed equally to the conceptualization and writing of the article. All of the authors approved thecontent of the manuscript and agreed on all aspects of the work declaration of competing interest none.
Conflict of Interest
Authors declared no conflict of interest.
Acknowledgments
We are grateful to all the scientific consultants of this paper.
Keywords