Analysis of factors affecting competitiveness in urban tourism destinations studied in Tehran

In this study, an attempt was made to analyze and investigate the factors affecting competitiveness in tourist destinations in Tehran. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this study is tourists entering Tehran. In order to determine the sample size, due to the lack of a statistical population, the Cochran formula for an unlimited population was used, and the sample size was estimated at 384 people. The validity of the research tool was calculated using the confirmatory factor analysis model and its reliability was calculated using Cronbach's alpha. Data analysis was performed using SPSS and LISREL software with descriptive statistics and structural equation modeling. The findings showed that destination creativity has a significant effect on tourism competitiveness in Tehran. The path coefficient obtained is 0.23, destination marketing has a significant effect on the competitiveness of tourist destinations in Tehran. The path coefficient obtained is 0.20. Another result of this study is that the mental image of the destination has a significant impact on the competitiveness of tourist destinations in Tehran, and the path coefficient obtained is 0.45. Among the variables considered in terms of impact, the mental image variable ranks first, destination creativity ranks second, and marketing ranks third.In this study, an attempt was made to analyze and investigate the factors affecting competitiveness in tourist destinations in Tehran. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this study is tourists entering Tehran. In order to determine the sample size, due to the lack of a statistical population, the Cochran formula for an unlimited population was used, and the sample size was estimated at 384 people. The validity of the research tool was calculated using the confirmatory factor analysis model and its reliability was calculated using Cronbach's alpha. Data analysis was performed using SPSS and LISREL software with descriptive statistics and structural equation modeling. The findings showed that destination creativity has a significant effect on tourism competitiveness in Tehran. The path coefficient obtained is 0.23, destination marketing has a significant effect on the competitiveness of tourist destinations in Tehran. The path coefficient obtained is 0.20. Another result of this study is that the mental image of the destination has a significant impact on the competitiveness of tourist destinations in Tehran, and the path coefficient obtained is 0.45. Among the variables considered in terms of impact, the mental image variable ranks first, destination creativity ranks second, and marketing ranks third.In this study, an attempt was made to analyze and investigate the factors affecting competitiveness in tourist destinations in Tehran. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this study is tourists entering Tehran. In order to determine the sample size, due to the lack of a statistical population, the Cochran formula for an unlimited population was used, and the sample size was estimated at 384 people. The validity of the research tool was calculated using the confirmatory factor analysis model and its reliability was calculated using Cronbach's alpha. Data analysis was performed using SPSS and LISREL software with descriptive statistics and structural equation modeling. The findings showed that destination creativity has a significant effect on tourism competitiveness in Tehran. The path coefficient obtained is 0.23, destination marketing has a significant effect on the competitiveness of tourist destinations in Tehran. The path coefficient obtained is 0.20. Another result of this study is that the mental image of the destination has a significant impact on the competitiveness of tourist destinations in Tehran, and the path coefficient obtained is 0.45. Among the variables considered in terms of impact, the mental image variable ranks first, destination creativity ranks second, and marketing ranks third.In this study, an attempt was made to analyze and investigate the factors affecting competitiveness in tourist destinations in Tehran. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this study is tourists entering Tehran. In order to determine the sample size, due to the lack of a statistical population, the Cochran formula for an unlimited population was used, and the sample size was estimated at 384 people. The validity of the research tool was calculated using the confirmatory factor analysis model and its reliability was calculated using Cronbach's alpha. Data analysis was performed using SPSS and LISREL software with descriptive statistics and structural equation modeling. The findings showed that destination creativity has a significant effect on tourism competitiveness in Tehran. The path coefficient obtained is 0.23, destination marketing has a significant effect on the competitiveness of tourist destinations in Tehran. The path coefficient obtained is 0.20. Another result of this study is that the mental image of the destination has a significant impact on the competitiveness of tourist destinations in Tehran, and the path coefficient obtained is 0.45. Among the variables considered in terms of impact, the mental image variable ranks first, destination creativity ranks second, and marketing ranks third.