بررسی شاخص‌های مؤثر بر توسعه پایدار گردشگری در انتخاب مقصد گردشگری سلامت (مورد مطالعه: استان یزد)

مقالات آماده انتشار

نوع مقاله : علمی - پژوهشی مستقل

نویسندگان

1 استاد دانشگاه تهران

2 دانشجوی دکتری گردشگری، دانشکده گردشگری، دانشگاه علم و فرهنگ تهران، ایران.

10.22059/jut.2026.394044.1290

چکیده

Health tourism has witnessed substantial growth in recent decades. In this context, selecting the appropriate health tourism destination plays a crucial role in ensuring the success and sustainability of this sector. Yazd province, with its rich array of natural and therapeutic attractions, holds significant potential to emerge as a sustainable health tourism destination. Identifying and analyzing the factors influencing the sustainable development of this industry can make a valuable contribution to the planning and management of health tourism in Yazd. This study aims to investigate these factors and offer strategies for the sustainable development of health tourism in Yazd province. This research follows a descriptive survey design. The sample consisted of 78 health tourists from Yazd province, selected through a purposive, non-random sampling method. Data and scenarios were analyzed using fuzzy cognitive mapping, and the research model was developed using social network analysis. Several factors were identified as significant, with the quality of health services, increasing the destination’s carrying capacity, and policy-making and strategic planning emerging as the most pivotal, respectively, due to their centrality. Senari-Vasazi argued that sustainable development necessitates a simultaneous and balanced focus on all three key factors; neglecting any one, even in the presence of the other two, can result in negative repercussions for other indicators. The findings highlight the importance of continuous monitoring of service quality, investment in infrastructure and capacity-building, and the development of integrated strategic planning for ensuring the long-term sustainability of Yazd's health tourism industry.

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نشریه گردشگری شهری

مقالات آماده انتشار، پذیرفته شده
انتشار آنلاین از تاریخ 27 بهمن 1404

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