ارائه الگوی توسعه گردشگری با تأکید بر رویکرد شهر شاد مطالعه موردی: شهر یزد

نوع مقاله : علمی - پژوهشی مستقل

نویسندگان

گروه جغرافیا، دانشگاه یزد، یزد، ایران

10.22059/jut.2024.373417.1194

چکیده

مزایای گردشگری برای جوامع میزبان، مخصوصاً در کشورهای درحال‌توسعه به‌عنوان یک ابزار مهم برای توسعه ثابت‌شده است زیرا بر فرصت‌های اشتغال، تولید ناخالص داخلی، توسعه تجاری، رشد پایدار و...تأثیر مثبت دارند. پس هنگام تصمیم‌گیری در مورد انتخاب مقصد گردشگری، متغیرهای زیادی از جمله شناخت ساکنان مقصد و تجربه دیگر گردشگران از آن مقصد تأثیرگذار است. به همین دلیل هدف پژوهش حاضر ارائه الگوی توسعه گردشگری با تأکید بر رویکرد شهر شاد در شهر یزد می‌باشد روش تحقیق آن از نوع توصیفی-تحلیلی است. در فرآیند ارائه این الگو و در جهت دستیابی به عوامل بالفعل و بالقوه موجود در شهر یزد، نخست شاخص‌های شهر شاد و توسعه گردشگری از طریق مصاحبه (42 نفر شامل صاحب‌نظران یا متخصصان (اساتید دانشگاه یزد)، مدیران شهری و مدیران گردشگری) به‌عنوان ابزار جمع‌آوری اطلاعات کیفی، شناسایی شدند (تحلیل مضمون)، سپس با تدوین پرسشنامه، وضعیت شاخص‌های شهر شاد (400 نفر شهروندان) و توسعه گردشگری (400 نفر گردشگر) در محدوده موردمطالعه موردبررسی قرار گرفت. در نهایت با ارتباط بین شهر شاد و توسعه گردشگری، الگوی توسعه گردشگری با تأکید بر رویکرد شهر شاد ارائه‌شده است. نتایج تحلیل مسیر انجام‌یافته نشان می‌دهد بین توسعه گردشگری و ابعاد شهر شاد با متغیر میانجی ساکنین شاد ارتباط معناداری وجود دارد. همچنین نتایج آزمون پیرسون نشان داد بین توسعه گردشگری و شهر شاد ارتباط معناداری وجود دارد.

کلیدواژه‌ها

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نشریه گردشگری شهری
دوره 12، شماره 4
دی 1404
صفحه 1-24

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